I snagged the bag!
Six years ago Phillip Lim created a capsule collection for Target and it was sold out in a matter of minutes.
I witnessed 'reseller vultures' grab the merchandise from the shelves and racks while I was left to scramble to grab two mini bags and scarves (one set would be shipped to my sister in New York), one tote, a wallet, and a dress.
The color of the bags were not the ones I was eyeing, but I was grateful nonetheless that I was able to get this much of the anticipated merchandise event after lining up outside the store an hour prior to its opening. I was customer #7 . I felt bad to witness the other customers with their heads bowed down in defeat as they failed to get the merchandise they wanted.
This is just a sample story of how Target's designer collaborations have made quite an impact in the mainstream market. Other stores, such as H&M, Forever 21, JC Penney, and many others followed suit. The message was clear. Great design need not be exclusive. It is available for everyone.
It has been twenty years since Target pioneered this very clever partnership with seasoned and up and coming contemporary designers. So the celebration of this anniversary must be impactful.
And Target definitely delivered by bringing back some of the most popular and highly covetable archived designs. The TargetxDesigner fans, like me, are so excited!
Among the ones bringing brought back is the Phillip Lim 3.1 x Target take on the Pashli bag in yellow and black...the one that I missed out on six years ago. Did I finally get it?
Have a look at my YouTube vlog to find out!
Why is this mini handbag my favorite?
It is an exclusive design by 3.1 Phillip Lim for Target. You cannot get this at retail price anywhere else except during the Target Capsule Collection sale dates.
The quality for a vegan-leather bag is very good. I was able to compare a 'taupe' colored version of this from when I made a purchase in 2013. The bag has held up really well. No snags on the zippers or broken hardware.
It has multiple styles to wear: As a long cross-body, a shoulder bag, or remove the straps and make it a small tote.
This little one packs a ton! It is spacious. I can easily bring it during travel trips and it can fit my cellphone, vlogging camera, foldable tripod, wallet, keys, sunnies, and even a my makeup touch-up essentials.
It only costs $35.
Reseller value is high. No wonder the 'Ebay Vultures' love this bag. They snag it and charge up to 4x its price.
Who is Phillip Lim?
Phillip Lim is an American designer with a Chinese descent. He co-founded the brand 3.1 Phillip Lim.
He created two fashion cult favorite handbag designs: The Pashli and the 31 Hour Bag
He received global recognition as the recipient of three prestigious CFDA Awards for Womenswear (2007), Menswear (2012), and Accessories (2013).
Flashback to a Elle Magazine feature when Phillip Lim first agreed to do the Target collaboration in 2013: https://www.elle.com/fashion/news/a23486/phillip-lim-target-collection-preview-interview/.
What is Design for All?
Target sparked the democratization of design two decades ago, as the first retailer to forge partnerships with well-known and emerging designers to offer high style without the high price tag.
This idea altered the fashion and style landscape forever — and became a retail game changer. Now readers can discover the inside story from those who were there — the designers, photographers, creators, superfans, and of course, the Target guests.
For 20 years, Target’s design partnerships have made a mark on culture at large, with the retailer’s brand promise of “Expect More. Pay Less.” embracing the belief that design should be accessible, too.
At the center of Design for All are the designers — offering exclusive collections in stores or at another Target first, the pop-up shop. From Michael Graves to Isaac Mizrahi, John Paul Gaultier to Philippe Starck, Jason Wu, Alexander McQueen, Gwen Stefani and more, Target has collaborated with more than 180 designers throughout the past two decades.
20 Years of Design for All is the definitive tale of Target’s impact on culture and retail.
Target, considered a leader in design, is one of the largest retailers in the United States with more than 1800 stores across the country.
“Design has always been a part of Target’s DNA. From our stores and the products we create to the partnerships we cultivate, our focus on accessible design sets Target apart, and is one of the reasons guests love to shop with us,” says Rick Gomez, executive vice president, chief marketing and digital officer, Target. (Resource:https://corporate.target.com/article/2019/08/anniversary-collection-look-book)