A few years ago I was attracted to an Instagram feed of a lipstick line. It turned out to be Colourpop. At that time they were gaining fast popularity because of their stellar reviews from beauty influencers. Since then they have expanded to a whole makeup line.
My favorite products will always be their lippies and eyeshadows.
COLOURPOP is a California-based company by a brother and sister duo. Here is an introduction to their company where they explain they do everything in their factory, from manufacturing to marketing.
Here are some of the eyeshadows I recommend.
These are their largest palette sizes. But they are really a bang for the buck, considering the number of eyeshadows you receive, the array of colors, and the affordable pricing: